In the latest Dove campaign, the company put up two signs - one saying "Average" and the other "Beautiful" - above the entryways of shopping centers around the world. The women approaching the doors have to choose which one to go through. Most walk through the average door. Some make a different choice. Watch above, if you'd like.
"It was my choice. And now I will question myself for the next few weeks, maybe months."
"I went through the average door. I didn't even hesitate."
"Am I choosing because of what I'm being told I should accept? Or am I choosing what I really believe?"
"I wanted to go through the average door, but my Mum pulled me over to the beautiful door."
"Given another chance, I would choose beautiful."
"It was quite triumphant really. It was like telling the world I'm beautiful."
"Beautiful is a great word. So why not see what's on the other side of that?"